Aldi crowned 'Best Supermarket of the Year 2026' by Spanish shoppers
Consumers praise Aldi for quality, affordability and simplicity in shopping experience
Aldi has scooped not one but two top awards as Spain’s favourite supermarket chain for 2026. Recognised as both the “Best Supermarket” and the “Best Discount Supermarket” at the 15th edition of the Best Retailer of the Year Awards. Their win reflects the affection and trust it has earned directly from its customers.More than 100,000 consumers voted in nearly 60 categories, making this award a true measure of customer satisfaction and loyalty. The ceremony took place on October 22 during the ‘Revolution in the World of Retail 2025’ event in Barcelona, bringing together industry leaders and retail innovators.
Aldi’s success lies in its commitment to combining high-quality products with competitive prices and an easy shopping experience. Nuria Díaz, Head of Internal Communication at Aldi, said, “Receiving the recognition of best supermarket and best discount supermarket in Spain, directly from consumers, is an honour for the entire Aldi team.” She added, “These awards reflect the trust our customers place in us and motivate the whole team to keep working every day to ensure quality products, the best prices, and a simple shopping experience for all our customers.”
With over 480 stores across Spain, Aldi continues to focus on its own-brand goods, weekly promotions, and a wide range of fresh Spanish produce. The chain aims to be a benchmark for savings, sustainability, and excellent customer service, making the shopping journey straightforward and satisfying for all families.
Organised by Comercio del Año, these consumer-decided awards are unique in the retail sector, recognising brands that excel in service, customer care, trust, and overall shopping experience. Aldi’s double victory confirms its position as one of Spain’s best-loved supermarket chains.
This recognition not only celebrates Aldi’s past achievements but also underscores its ongoing commitment to offering great value and quality, making it a firm favourite among Spanish shoppers.
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Image: Pinacol/Pixabay
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